描述
PROHR會員專享活動 P.H.R.B.P. accredited event P.H.R.M. accredited event
活動內容:
今天的HR必須走進企業策略層面，在此活動中，我們將定期邀請不同企業的高級管理人員與PROHR會員進行輕鬆交流、分享他們的經歷。各位將有機會接觸到不同行業的管理人員，了解更多管理及商業思維，相信對HR的事業必有助益。
#17 The Future of Out-of-Home Advertising: Where Talent Meets Technology
人工智能已成為很多企業的「標配」，但人才能追我上一日千里的人工智能發展嗎? 要有效運用人工智能帶給我們的效率，我們也需要適當的人力資源的策略，讓我們的人才能有效運用，並帶來人才與科技的真正結合。JCDecaux Transport Hong Kong & Macau董事總經理陳麗君小姐, 將為我們分享她多年的人才管理哲學及未來人才與科技結合的關鍵。
- 人工智能在廣告行業的當前應用
- 如何協助員工適應人工智能時代
- 我對人才發展未來的展望：人才與科技的結合
- JCDecaux的四大核心價值觀及其環境、社會及管治（ESG）支柱如何塑造我們的人才策略
講者簡介:
Shirley Chan
Managing Director
JCDecaux Transport Hong Kong & Macau
A media and advertising veteran with over 30 years’ specialist industry experience, Shirley began her media sales career with TVB in 1994, subsequently joining JCDecaux Transport in 1997, and successfully worked on the new Hong Kong International Airport’s (HKIA’s) first-ever advertising concession. She was promoted to Sales Director in 2005 and later progressed to General Manager. She is now the Managing Director, overseeing the company’s core outdoor business advertising units, including MTR*, Airport Express, Pacific Place Passages, HKIA and Macau International Airport, managing more than 150 professionals in the company.
Under Shirley’s leadership, JCDecaux Transport continues to underline its status as Hong Kong’s leading OOH & DOOH media. It has been crowned as “No.1 OOH in Hong Kong” for the 12th year in “Media Survey 2024”, conducted by Marketing Interactive. Shirley is also regularly hailed by the industry, such as “Most Prestigious Professional Marketer of the Year 2019” by HKIM, “Influential Industry Leader of the Year 2020” by IAI.
Shirley is committed to the ESG sustainable development. She always puts the best effort in leading the company to embrace sustainability and act as a role model of the outdoor advertising industry. JCDecaux Transport has been awarded “Hong Kong Awards for Environmental Excellence (HKAEE) – Servicing and Trading – Gold” in 2022, SDG Enterprise Award 2024 and 2025 – “Outstanding Enterprise”, “Caring Company” from The Hong Kong Council of Social Service for 9 consecutive years,
“Good Employee Charter 2024”, awarded by Labour Department.
Personally, she has been awarded “Outstanding Green Achiever” for 3 consecutive years (2021 – 2023), awarded by HKAEE. She has also attained “International Chamber of Sustainable Development – Certified ESG Planner CEP”, “The Hong Kong Management Association – Executive Certificate in ESG Planning”, showing her passion and commitment towards ESG.
詳情:
日期：2025/11/25 (星期二)
時間：19:30-21:30
地點：香港理工大學紅磡校園 (課室編號於稍後通知)
收費：FREE $599 (PROHR會員專享活動)
人數：50 (額滿即止)
注意:
此活動為PROHR會員專享活動，並只接受受聘於企業內部的人力資源從業員參加。
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